People

WITO was founded in 2026. Its co-founders are listed below.

Robin Shaban

Co-founder

Robin Shaban is a Canadian economist and public policy expert specialising in competition, market structure, data governance, digital identity, and inclusive growth. They are based in Toronto, with engagements across Asia Pacific, Europe and North America.

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As a partner at 2R Strategy, they advise on competition, regulation and economic strategy, and serve as Senior Advisor to the International Identification Code Industry Alliance (ICA). They are also co-founder and Chair of the Canadian Anti-Monopoly Project.

Their doctoral research examined efficiency defences in Canadian competition law. Through parliamentary testimony and commissioned studies, that work informed the 2022 to 2024 reforms to the Canadian Competition Act, and they have carried out research for Canadian think tanks and government bodies.

They hold a doctorate in public policy from Carleton University, a master’s in economics from Queen’s University, and a bachelor’s in economics from the University of Alberta, together with the ICD.D designation from the Rotman School of Management at the University of Toronto. They are a Fellow of the Public Policy Forum and a Globe and Mail Changemaker.

Their core focus is where economic regulation meets digital governance: competition policy, regulatory risk, market structure, and the conditions under which digital identity and data infrastructure serve inclusive growth.

Elma Liu

Co-founder

Elma Liu is a global expert in international industrial standardisation, Digital Product Passport (DPP), and industrial digital identity infrastructure. Her work focuses on full-lifecycle supply chain data interoperability and cross-border industrial digital transformation.

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She is the project leader of IEC 63538 ED1 (IEC TC 65/SC 65E/WG 2), the world’s first international standard for product lifecycle event information models and services. Developed with leading global enterprises and standards institutions, it establishes a unified technical framework to underpin the development of the global DPP ecosystem, full-lifecycle product traceability, and green and digital supply chain interoperability.

As Director of International Cooperation at ZIIOT, she oversees the global layout of the MA digital identity system. Her delivered work spans industry-specific public service platforms and DPP solutions for China’s steel sector, cross-border customs trade, and the full automotive industrial chain, enabling lifecycle traceability, carbon management and digital governance for core manufacturing industries.

At the WIOT ASEAN Summit she is leading the preparation of the Global DPP Forum and the compilation of the Global DPP White Paper, in partnership with EU CIRPASS-2, ISO/IEC JTC 5, the RAIN Alliance and Chinese customs authorities.

Her core mission is to connect international standards, industrial digital infrastructure and cross-border sustainable trade, driving global multi-party cooperation and empowering inclusive digital transformation worldwide.